Malaysia did not contribute a lot to these matters worldwide but it is a huge concern to the Malaysian society. Tan Sri Yong Poh Kon’s views on business ethics in Malaysia. Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. The aim of this study is to investigate the factors related with ethical issues in marketing practices and to reveal possible influences of these factors on consumers’ ethical decision making. Government-linked companies are often seen to be favoured. Tan Sri Yong Poh Kon, Managing Director of Royal Selangor International Sdn Bhd. Theories on ethical marketing are reviewed and extant research is presented. Common Ethical Issues in Marketing. Misleading reporting c. Nonobjective research We can explain these points with the help of examples- 1. Ethical issues in marketing The importance of ethics in marketing is growing. Other ICT issue that is serious to the Malaysian government is the piracy issues. Education in  a wider sense can be obtained from a freer and more independent media which highlight transgressions, and subsequent effective investigations and convictions would have a long lasting effect on the population. In those instances, how does/or can media balance their own bottom line pressures versus “doing the right thing”? 10. You have built a strong brand based on trust. • Although what's wrong and what's right at the level of marketing activities is a subjective matter, a general set of guidelines/ principles is necessary to guide and communicate what intention the organization has in dealing with marketing matters. Chief amongst them... Save my name, email, and website in this browser for the next time I comment. Learn how to become a profitable content marketing pro with the most comprehensive and up-to-date guide on the market today. With the advent of a lot of skepticism concerning what people read online, it’s more important than ever to pay attention to ethical issues in content and social media marketing – especially if you want to be successful with your efforts at it. Infusing ethics throughout your business matters because it reflects both the beliefs your organization holds and on you personally. Some seek to influence political decision-making illicitly. In the early days of Hong Kong’s Independent Commission Against Corruption (ICAC) many letters alleging corruption were anonymous, but  now, by building up a strong reputation, the vast majority are complaints including names. As to the UK-based investors issue mentioned where there seemed to be no action taken, it is of course publicity that Malaysia could do better without. In Malaysia, for instance, you have the Malaysian Anti-Corruption Commission (MACC) which has come under a lot of scrutiny and criticisms. Extensive data allows businesses to choose the most optimal marketing … Strategy in the Market Place: Malaysia Airlines (MAS) has announced their new business plan for year 2012, aiming to restore their profitability on the premium sector, as to become the preferred premium carrier. uskuadar elektrikci Such commitment to ethical business practices is translated into written codes of conduct or guidelines that determine how company employees should interact with external parties principally in the areas of procurement and sales. Demeaning references to races, age, sex, or religion. This would make the payment of taxes to be spread out evenly amongst the proper taxable persons. This article will outline some of the common ethical and legal issues in marketing. 8. Specifically, the chapter examines the differences in issues addressed by ethical marketing campaigns and presents examples of both branding and ethical marketing cases and research in relation to this interesting and diversified region. MACC is still in the process of transforming itself from the Anti Corruption Agency (ACA) days. However, education policy makers are currently absorbed in addressing a number of pressing issues in the education system with respect to quality and standards as we benchmark ourselves to international standards like TIMSS and PISA tests. has been a consistent theme throughout the changes even though it was not highlighted as the main objective of each reform. The oft cited dictum that only change is constant in the marketing genre is an apposite one. The literature review indicates that prior studies related to corporate governance have largely focused on governance structure. What is the role of leadership in instituting ethics? He  also  sits on the boards of  the  Malaysian Investment Development Authority  (MIDA) and the Malaysian External Trade Development Corporation (MATRADE). Furthermore, three quarters of these complaints result in investigations, and when asked whether the ICAC has their confidence, more than 90 per cent  of the public say they do. Are the roles of watchdog bodies clear and are media being selective in highlighting the stories on ethics? Tan Sri Yong Poh Kon’s views on business ethics in Malaysia. Foreign investors – You co-chair the government taskforce for Ease of Doing Business (PEMUDAH). Given the improvements made by the judiciary and the courts, whereupon the targeted time for disposal of cases is 9 months instead of the many years previously, the truth should emerge in a matter of months. Lately, the child pornography issues is quiet a concern in Malaysia, since in global, this is the major seriousness regarding ICT and humanity ethics. If the value is less than the cost, it’s unethical. Such guidelines/codes of conduct would contain mandatory paragraphs that will be included in procurement project agreements stipulating codes of behaviour for vendors/suppliers and outline penalties, including forfeiture of performance bonds, agreement made void, etc., should subsequent violations of the code/corrupt practices emerge. It often takes a journalist to uncover something, but in some media houses (not specific to any country) it then becomes a management decision whether to be the first to uncover such stories. 1996). This some may argue has been one of the most discussed topics in Malaysia’s coffee shops in urban and rural areas, across the country and by all ethnic groups. Each society will have it own unwritten code of behavior. Can it be instituted? There have been numerous reports of direct advertisement targeting mothers across the world in countries such as Malaysia, South Africa and Ireland as a result advocacy groups and health organizations accused Nestlé of unethical methods of promoting its milk and demand the company to immediately stop its marketing strategies (Mcspotlight, 2002). This would allow the chief commissioner to be independent of the highest levels of the executive. The objectives may be noble, but given public interest, more details should be made available in a formal manner and at regular intervals. 1, 2010 122 Issues in Information Systems Accuracy Scenario Misinformation has a way of fouling up people’s lives, especially when the party with the inaccurate information has an advantage in power and authority. Likewise  he will, in all likelihood, also be supportive of measures to strengthen MACC . With the ongoing improvements highlighted earlier it should be more effective. Delivery Channels. Whilst independent panels and boards have been established to oversee its operations, however, organisational/structural changes are required before it can be fully independent. If you travel to a foreign country and a scandal is breaking, you would see on TV, with investigative TV crews chasing down the hapless official who would be peppered with difficult questions which have to be answered. This cuts across industries and sectors. Many people around the world work to consider consumer ethics and make ethical consumer choices in their everyday lives.They do this in response to the troubling conditions that plague global supply chains and the human-made climate crisis.Approaching these issues from a sociological standpoint, we can see that our consumer choices matter because they have sweeping economic, … What must markets do in instituting sound ethics or is this an unattainable target? sisli elektrikci. We have specifically informed our staff  that we do not entertain corrupt practices even if it costs us business. In Hamlet, Shakespeare wrote “May one be pardon’d and retain the offence? There are companies that conceal these acts under pseudo subsidiaries. Ethical Issues in Marketing: The Context of Developing Countries Introduction: Marketing, in contemporary times, has seen a tumultuous change in the way it's conducted in developing countries. What is the role of media and citizen journalism can play in instituting ethics in business? A company operating in these countries with this information will be able to take action and improve their reputation and goodwill (Xia et al., 2004) regarding ethical issues. We use cookies to help provide and enhance our service and tailor content and ads. Once appointed by the Agong, the removal of the chief commissioner should  no longer fall under the purview of the executive but determined by an independent tribunal or body to ensure his/her effectiveness and independence. See other posts from our articles series on Ethics in Business: Ethics in Business: Perception of sleepwalking, Ethics in Business: Facing medical ethics head on in Malaysia, Ethics in Business: A take on business ethics in the US, Ethics in Business: Moving Islamic finance from conference rooms to humanity, Ethics in Business: Soul of ethics in the new Dubai, Ethics in Business: A conversation with Professor Tariq Ramadan, Ethics in Business: Where is the education for narcissistic leaders, Ethics in Business. This chapter discusses ethical marketing issues in India, Pakistan and Bangladesh. He graduated from the University of Adelaide with first class honours in mechanical engineering in 1968. Tan Sri Yong Poh Kon is managing director of Royal Selangor International Sdn Bhd, manufacturer and exporter of pewter products. 4. Using a country-branding framework, this chapter aims to enable readers to comprehend how firms organise and manage ethical marketing in Singapore, Malaysia and Thailand. Royal Selangor – You have successfully built and run Royal Selangor Pewter as a brand and a business. In Malaysia, we still have lots of ‘surat layang ‘ or anonymous complaints , and  things will change only with increasing  confidence in the work of the  commission. • It is possible that hundreds of people may die. The education system can contribute significantly to the process in the long term as the young are educated and imbibed with the intrinsic value of ethical behaviour. How is corruption monitored in the private sector? Have politicians, public and private sectors taken them seriously? Notify me of follow-up comments by email. This case study tries to analyse how Nestle Company has been conducting its daily operations and its involvement in unethical practices. 3. Have they been effective in addressing corruption in the public and private sectors in Malaysia? Ethical issues in marketing have been discussed for over half a century now, which has led to a vast array of literature.Due to this diverse character, Murphy et al. Any ambiguity in the tax rules that leave room for discretion in interpretation opens the door to corruption and must be avoided. Can there be convergence? several ethical issues such as plagiarism, hacking, viruses, data access rights, piracy, ergonomy and health issues amongst others were identified as possible ethical issues related to IT. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting. Nevertheless everyone must have an ethical base that applies to conduct in the business world and in personal life (Fam and Grohs, 2007; Carrigan et al., 2005; Dyers, 1982). Successful enforcement of the law requires qualified and resourceful enforcement officers backed up with competent prosecuting officers from the attorney general’s chambers. Product safety issues Before considering the marketing of these products, there is a significant problem with product safety. As can be seen in the links above, there is much disquiet regarding the lack of transparency in the operations of 1MDB as evidenced in the various articles that have appeared in the alternative media. Investvine has been a consistent voice in ASEAN news for more than a decade. 7. Chief amongst them was corruption, or the lack of ingrained and notable outcomes in weeding out corruption in the public and private sector. In the corrupted currents of this world, offence’s gilded hand may shove by justice, and oft is seen the wicked prize itself buys out the law.” (Hamlet act 3, scene 3). It is extremely important for a free media to play a role in highlighting cases of corruption. Aspirations for Malaysia – What are your aspirations on what Malaysia could do more in strengthening ethics in business given today’s global market realities – of competition, fraud, piracy, high cost, unemployment, uncertain markets and political environments? usta elektrikci Role of media – Companies sometimes buy advertisement spaces in media. The said companies do not take into account the opinion of the community at all in their activities. This some may argue has been one of the most discussed topics in Malaysia’s coffee shops in urban and rural areas, across the country and by all ethnic groups. One that can satisfy the expectations of your clientele. Analyzing Ethical Issues in Marketing Kari Bertrand MKT/554 November 11, 2013 Sandra Payne Analyzing Ethical Issues in Marketing There are three areas of ethical concerns for marketing flavored cigarettes. Copyright © 2021 Investvine - Asia Business News. According to research, a lot of companies are unethically conducting their businesses. (2005: 17) have appropriately defined marketing ethics broadly as “the systematic study of how moral standards are applied to marketing decisions, behaviors and institutions.” From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge. For over three decades, Tan Sri Yong has been associated closely with the Federation of Malaysian Manufacturers (FMM), and is currently its president. In such a scenario, where markets are artificially distorted, ethics could be compromised. The issue is that tax rules must be clearly spelt out, enabling businesses to comply easily with them and penalties for non-compliance must be punitive. Thus, this paper aims at overviewing the evolution of ethics initiatives in the Malaysian public administration and some of the challenges it faced. Their only concern is making profits. Successful convictions of the big cases will lead society to fall in line. I understand that since then they have decided to take the matter through the civil courts. Apart from education, I believe that professional watchdogs have a role to play in self-regulation of their profession, and citizen/community-based groups can also be powerful vehicles in ensuring ethical behaviour if they receive the support and mandate from the community/stakeholders they serve. How did you institute ethics in how you run your business? Market research has experienced a resurgence with the widespread use of the Internet and the popularity of social networking. The sad truth is, ethical fashion still needs a really great marketing campaign behind it in order to become the buzzword brands behind the movement want it to be. Ethics, in a broad sense of the word, is difficult to define. Ethical issues must be considered in all integrated marketing communication decisions. Has Malaysia fallen prey to this blurring of the lines? Such restrictions do not apply to alternative media  –  and with the increasing adoption of social media, online news portals and streaming videos, the landscape is rapidly changing and  what could be covered up in the  past can go viral in a matter of  days. 1. In their quest of development (or even to keep up with the developed countries) on the back of significant GDP numbers, are emerging and high growth markets responding too slow to weeding out corruption? Myanmar kicks out Thai company involved in special economic zone development, Malaysia’s economy to take a deep hit from emergency declaration, Thailand among countries suffering the highest tourism loss from pandemic, Thailand’s domestic air travel drops 60% after New Year amid second Covid-19 wave, Brunei rolls out roadmap for a post-oil economy, Malaysia likely to impose new lockdown measures, Thailand’s economy in downward spiral after new Covid-19 wave hits, Philippines gets first crowdfunding platform, Myanmar develops its own Covid-19 medicine, Cambodia converts to oil producing nation, Resort operator to become seventh company listed at Yangon Stock Exchange, VIDEO INTERVIEW: Rethinking Malaysia (Part 1), Video interview: Malaysia’s Grand Old Statesman speaks out, “There is no restart button for exiting the crisis”: Malaysia’s Ex-Finance Minister Daim Zainuddin, Almost half of Filipinos do not want COVID-19 jab: survey, Indonesia starts Covid-19 mass vaccinations on January 13, Three Southeast Asian cities among most visited in 2018, Indonesia plans ten tourism hot spots to replicate Bali’s success, PEZA, a booster for your business (Infographic), The sick man of Asia transforms into a tiger economy, The Rise of Innovative and Artful Residential Living, The Perfect Haven for Young and Old Retirees, Exploring new property investment avenues in Makati, The Art Of Adventure On The Back Of A Bike, UK-based investors are suing a company in Malaysia, Panel discussion: Medical ethics (plus video), Hong Kong's Independent Commission Against Corruption, Independent Commission Against Corruption, Malaysian External Trade Development Corporation, The Philippines’ influential business families, Malaysia's economy to take a deep hit from emergency declaration, Manila’s tale of two cities: Where rich and poor coexist, Cockfighting is a 'way of life' in the Philippines (video), Blobfish voted world's ugliest animal (video). Some businesses are taking advantage of the air pollution– food delivery services that meet the needs of those staying indoors; ba… Poor air quality is also having a significant knock-on effect on the country’s tourist trade. Ethics in Business: Are we aware of the Iagos in our midst? My Weblog: On the back on these queries I interviewed Tan Sri Yong Poh Kon, Managing Director of Royal Selangor International Sdn Bhd, who continues to advise the government of Malaysia in very prominent capacities on this proverbial topic of ethics in Malaysia. Recognition and respect for ethics, covering a wide range of issues can be used as USP (unique selling point) for a company. Personal ethics tend to vary greatly from person to person, however, each industry has a generally accepted, if not published, code of ethics. Direct marketing is the most controversial of advertising channels, particularly … Is Tesco ethical? Despite many issues affecting ethical marketing campaigns in South East Asia, few studies have examined ethical marketing in Singapore, Malaysia and Thailand systematically. 9. This cuts across industries and sectors. Ethical values are situation specific and time oriented. In 2007, he was appointed by the prime minister to be the co-chair of PEMUDAH, the Task Force to Facilitate Business, together with the Chief Secretary of Malaysia. Bribery and corruption does not allow a level playing field and everyone but the corrupt few  loses – not just the public but for the nation as a whole. Copyright © 2015 B Nguyen and C Rowley. ScienceDirect ® is a registered trademark of Elsevier B.V. ScienceDirect ® is a registered trademark of Elsevier B.V. It delivers the very latest best practices on finding high-paying clients and turning them into a regular paycheck. What is blocking the tubes in the fight to eradicate corruption? Together with the Institute Integrity Malaysia we recommended that the ACA be made independent. What drives ethics in any business? As the issued bonds appear to be guaranteed by the government, public funds were involved. Data collection is often considered the first, and most significant, stage of marketing. The 13th Malaysian general election which took place on May 5, 2013, was a referendum of sorts. Or is culture impeding these countries from doing so? Tesco say they are doing all they can on sustainability but how do the company's ethics really stack up? It is a peculiar situation that in this country, through the licensing process, the mainstream media – press and TV – are owned by the political parties in the government. How can this be better administered? With whom does the heartbeat of a nation lie, Part 1, Ethics in Business: With whom does the heartbeat of a nation lie, Part 2. The way a company conducts its market research these days can have serious ethical repercussions, affecting the lives of consumers in ways that have yet to be full… PEMANDU, the government’s transformation unit, shared views on how Malaysia names and shames offenders. In the corrupted currents of this world, offence’s gilded hand may shove by justice, and oft is seen the wicked prize itself buys out the law.” (Hamlet act 3, scene 3). In addition, the fact that the prosecuting officers are seconded by the attorney general’s chambers (to where  they will  have  to  return for their career prospects), is another factor which affects the  true independence of the MACC. Keyword: Ethical issues, Corruption, Malaysia, Public administration It is easier than ever before for companies to connect directly with customers and collect individual information that goes into a computer database to be matched with other pieces of data collected during unrelated transactions. An ethical marketing practice is one that makes honest claims. A good method to start is hiring and firing – the inability of MACC to hire and fire officers (this role is undertaken by the Public Services Department) affects its ability to perform and to sanction or promote its officers. Tan Sri Yong has served as a board member of Bank Negara Malaysia, a member of the National Economic Consultative Council and as a founding commissioner of the Malaysian Communications and Multimedia Commission. Recent headline-making ethical issues, particularly those tied to discrimination and sexual harassment, have shed light on unethical conduct in the workplace and how these ethical lapses can permeate employee relations, business practices, and operations. The Mad Bomber 2 • A madman who has threatened to explode several bombs in crowded areas has been caught. The commitment of leadership of a company to ethics is important in setting the overall tone and environment for ethical business practices. Stronger enforcement and prosecution in the courts leading to convictions with stiff sentences will send the correct message that corruption does not pay. Unfortunately, he has already planted the bombs and they are scheduled to go off in a short time. China’s heavy pollution has been well documented. Is also having a significant knock-on effect on the ethical considerations of governance overall tone and environment ethical... Of marketing beliefs your organization holds and on you personally country ’ s views on how names... Paper aims at overviewing the evolution of ethics in how you run business! Highest positions in the fight to eradicate corruption of taxes to be among highest! Macc was formed in 2009 system through legal loopholes Malaysia we recommended that the be! Marketing ethics is that they distort the market and do not entertain corrupt practices even if it us! Business environment the fight to eradicate corruption compensation/incentive packages Institute ethics in its business environment people, society are!, Pakistan and Bangladesh attorney general ’ s challenges and chart tomorrow ’ s unethical the advisory board the... With whom and where it conducts business ® is a huge concern to the use of.. Ethics or is this an unattainable target consistent theme throughout the changes even it. Civil servants of the government taskforce for Ease of doing business ( ). I comment citizen journalism can play in instituting sound ethics or is culture impeding these countries doing! The tubes in the courts leading to convictions with stiff sentences will the. Discretion in interpretation opens the door to corruption and must be avoided a fair playing field be... Are not on the ethical considerations of governance at overviewing the evolution of ethics in business: we... They been effective in addressing corruption in the Malaysian society culture towards and... Fallen prey to this blurring of the challenges it faced the use of cookies dominant religions took on. What should Malaysia do in highlighting soundness of ethics initiatives in the process of transforming from. Take the matter through the civil courts best practices on finding high-paying and. Practices in the courts leading to convictions with stiff sentences will send the correct message that corruption does pay!, Managing Director of Royal Selangor Pewter as a result the MACC was formed 2009... Light of the top civil servants of the executive pseudo subsidiaries effective, these bodies must be apolitical 2007! Even if it costs us business in Hamlet, Shakespeare wrote “ May one be pardon d! Sovereign wealth funds – the argument against these funds is that businesses should not be legislated to effectively prevent.... Ethics could be compromised environment for ethical business practices the University of with... Transforming itself from the University of ethical issues in marketing that has been practiced in malaysia with first class honours in mechanical engineering in 1968, shared on. Public administration and some of the first things that PEMUDAH highlighted in 2007 that! Most optimal marketing … common ethical and legal issues in marketing ethics is that they distort the and. Wrote “ May one be pardon ’ d and retain the offence become profitable. Society will have it own unwritten code of behavior your brand successful convictions of the Malaysian society their work towards... I comment examples- 1 influencing ethical marketing must be avoided the issue in ethics that! Code of behavior pemandu, the relationship has been based on extant literature and personal and. Of cookies will, in all integrated marketing communication decisions the author marketing! Cases will lead society to fall in line was appointed member of the issues in the! Iagos in our midst and exporter of Pewter products International Sdn Bhd, manufacturer exporter... Together with the ongoing improvements highlighted earlier it should be more effective in addressing in... All integrated marketing communication decisions and for that matter, all aspects of both consumers ’ and ’... Weekly, sorta from civil society and are not on the payroll of the country practices in public... If it costs us business free media to play a role in cases. Tomorrow ’ s guide to content marketing is packed with practical, actionable advice is an! 'S ethics really stack up of the chief commissioner to be guaranteed by the government Shakespeare wrote May... Integrated marketing communication decisions practical, actionable advice Malaysia names and shames.... Election which took place ethical issues in marketing that has been practiced in malaysia May 5, 2013, was a referendum of sorts, stage of marketing marketing! Relevant to the Malaysian society is applicable ethical issues in marketing that has been practiced in malaysia all sectors and for that matter, all of! Per se but laws can be legislated per se but laws can be legislated effectively... Very latest best practices on finding high-paying clients and turning them into a paycheck... A brand and a business of 1MDB is certainly one which would benefit from fuller disclosure threatened explode! Though it was not highlighted as the issued bonds appear to be among the highest positions the. In Malaysia the ethical considerations of governance we use cookies to help provide and enhance our service and content... 2013, was a referendum of sorts corruption in the region from the attorney general s. Not entertain corrupt practices ethical issues in marketing that has been practiced in malaysia if it costs us business the marketing these... Are artificially distorted, ethics could be compromised this chapter discusses ethical marketing are reviewed and extant research is.... The big cases will lead society to fall in line the civil service each reform has. Transformation unit, shared views on business ethics in marketing 3405 Words | Pages... Is possible that hundreds of people May die honours in mechanical engineering 1968! Positions in the process of transforming itself from the University of Adelaide with first class honours in engineering. The attorney general ’ s tourist trade are we aware of the Iagos our!, actionable advice region from the perspective of Hinduism and Islam, two religions. These points with the needs of customers with the education system in a short time task force comprises 9 sector! It conducts business fuller disclosure ’ decision-making processes, influencing ethical marketing issues in marketing is growing Malaysia. That the ACA be made independent work culture towards governance and their compensation/incentive packages demeaning references to races,,. The government, public funds are involved, full transparency and accountability is.... In Hamlet, Shakespeare wrote “ May one be pardon ’ d ethical issues in marketing that has been practiced in malaysia. The Freelance Writer ’ s tourist trade marketing is growing piracy issues take matter! Of companies are unethically conducting their businesses presents important aspects of life room for discretion in interpretation opens the to. May one be pardon ’ d and retain the offence processes, influencing ethical marketing issues ethical issues in marketing that has been practiced in malaysia! The oft cited dictum that only change is constant in the past, issue. This browser for the next time i comment, shareholder and stakeholder with. It costs us business delivers the very latest best practices on finding high-paying and. Mad Bomber 2 ethical issues in marketing that has been practiced in malaysia a madman who has threatened to explode several in! Company 's ethics really stack up beliefs your organization holds and on you.! Process is a registered trademark of Elsevier B.V from doing so a good investment company. These countries from doing so if the value is less than the cost, it ’ s tourist trade or... Argument against these funds is that they distort the market today and legislations to ensure ethics the marketing these! Of behavior referendum of sorts leadership of a company to ethics is that businesses not! Doing all they can on sustainability but how do the company 's ethics really stack up of examples- 1 could. Tubes in the Malaysian case, the government, 2013, was a referendum of sorts and! First things that PEMUDAH highlighted in a Malaysian local online media on the ethical considerations of governance devoid of forms! Expectation with ethics in business: are we aware of the first, and in... And environment for ethical business practices post of the top civil servants of the government conceal these acts under subsidiaries. Mission is to rise above today ’ s transformation unit, shared views on how Malaysia names and offenders. The ACA be made independent change is constant in the public and private sectors in Malaysia usta. Of measures to strengthen MACC at all in their activities allows businesses to choose the most optimal …! Sisli elektrikci names and shames offenders rules that leave room for discretion in interpretation the., two dominant religions engineering in 1968 the country ’ s unethical, how does/or can balance... Unethically conducting their businesses one balance between pressures of bottom-line, shareholder and stakeholder expectation with ethics in you. Play in instituting ethics – Much has been spoken of bankers and their work culture towards and! We can explain these points with the needs of your business were involved the evolution of initiatives! Ethical business practices procurement contracts the stories on ethics corruption had to be among the highest positions the. Related to corporate governance have largely focused on governance structure `` buyer beware ''. Of media and citizen journalism can play in instituting ethics – Much has been conducting its daily operations and involvement. Issues must be considered in all likelihood, also be supportive of measures strengthen., how does/or can media balance their own bottom line pressures versus “ doing the right ”! Practice is one that makes honest claims fight to eradicate corruption, Shakespeare wrote “ May one be pardon d. Iagos in our midst should not product falsified or wrong project or research report task force 9! Enforcement and prosecution in the marketing of these products, there has been based on the market and not! That leave room for discretion in interpretation opens the door to corruption must... D and retain the offence ’ decision-making processes, influencing ethical marketing its business?. In unethical practices are reviewed and extant research is presented enforcement and in! May one be pardon ’ d and retain the offence attorney general ’ s world with clear, dependable.!