Remind People Who You Are, How You Got Started 2. It takes full advantage of the opportunities provided by the online experience. If you know about a great interactive, and you can help your audience find it, you can get great results! It claims to show the time that a team would save by using the Coschedule suite of tools. Quotes. The post has 132.3k engagements. This “Giant” piece from pbs.org includes an entire package of information, including a timeline, spreadsheet, explanation, and image. There are so many types of interactive content and myriad ways to incorporate the best interactive infographics and more into your content marketing strategy. It helps them give feedback about your product/service and voice their opinions on their experience. We’ve have grouped these twenty examples into four broad categories as follows: As we looked at these interactive examples, several takeaways emerged. This would make your post more interactive and increase activity on your post. From interactive sites to quizzes, data visualization to calculators, interactive content is a world of its own. In fact, this quiz by Buzzfeed actually got viewed more than 22 million times! For example, a construction company can use a quote calculator like this to find their target audience. Interactive Map Shows All The Eateries From Diners, Drive-Ins, And Dives – 12 Tomatoes, 4. So what works in your industry or sector? – Good Horse, Brandwatch has a great list of data visualization tools, 1. The Outgrow Idea Generator is another tool that helps organizations get ideas. For example, suppose you are writing a long-form post about marketing strategies. They are not only informative but carve out your image as an expert in their minds. Topics like money, weight, time, and calories are obvious examples. If so a video experience of some sort may be a good, high production value content piece for you. Not only do you advertise your products in the most subtle way, but also engage with them. But one thing that you can fit in everywhere is – interactive content for all types of marketing. You can also use assessments and Outcome quizzes as a way of offering discounts to people. Here is an example of a feedback survey by Outgrow that it uses for feedback from its customers. In the marketing space Hubspot’s Site Grader tool is one of the most well known. And interactive content is helpful in finding out these high profitability areas. Register for it and see for yourself how webinars are great for your content marketing strategy. Share Your Favorite Book 12. Importantly, calculators take broad swaths of information and make them personal, based on a variable. Fashion Footprint Calculator – ThredUp, 2. This piece, which came online August 14, 2019, illustrates the power of linking a popular intellectual property with an activity (in this case, travel). Interactive content gets your audience more 1. It aligns and concentrates sales and marketing efforts only on those particular companies and contacts that have a higher probability of purchasing its products or services. 3. on your website keeps the user engaged and increases dwell time. Content Tools is a software for creating interactive content with the purpose of engaging users and of generating and capturing leads.. You can use it to create quizzes, contests, interactive maps, interactive calculators, infographics, and much more. There are several reasons for this, not the least of which is the fact that people are bored at home, and interactive online experiences are mentally stimulating. Of all the interactive content types, quizzes are the most ubiquitous. In other words, the calculator will need to tie a variable known by the audience to a more obscure variable, which you can provide. It takes a common yet emotionally-charged topic – gender inequality – and attempts to quantify the problem monetarily. This quiz from Unicef tackles misinformation on the global COVID-19 pandemic, by asking people to see if they can distinguish what the key coronavirus facts really are. are a great way of attracting leads and customers. Â Post a How To or Tutorial 9. The biggest example that comes to mind when we think of interactive content for social media is, of course, Buzzfeed! Interactive content helps attract affiliates through such value-based templates. The result of the calculation is the tax amount for the audience supplied variable. Interactive content is any type of content — such as calculators, assessments and interactive infographics, white papers and videos — that requires and encourages users to actively engage with it rather than passively consume it. Share a Joke (Graphics or Text) 6. 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