2) Price by materials and labour. cheap craft paper and a thick high-quality 300gsm. Sorry if this seems confusing. Photography enthusiast and content creator at Digital World Beauty. I am deleting my fashion info online and moving into my first love of art and have been looking at what seems like trillions of blogs about pricing and how to sell my art for days. On what platform are you going to use to sell your photo prints? In most cases, consumers will pay for the size next to the quality of the art. Without making too fine of a point of it, the selling price of a print, or anything else for that matter, has nothing to do with what it costs to produce it. Consumers have their own preferences. So, how to price fine art photography prints? more stimulating? However, if your art is a limited edition, you can price it higher for uniqueness. 3. This at least gives me some cash to put into saving up for the nicer stuff down the road. The quality of the final product is the common basis for knowing the acceptable range of amount that you can price your work. This is such a common sense answer. Setting an artificially high price for your artwork may end up keeping your art in the studio for a long time. If you think you can sell 20 prints each month, then it’s only $50 per print. Sorry, but this isn’t true at all. You can ask best practices from your colleagues about how they come up with their pricing. There MUST be something about my work that separates it from the crowd… either tangible or intangible. Good thing, through art pricing guide, you are able to determine the correct way of judging your work based on different factors that you have to consider. From the consumer’s point-of-view, it is more convenient for them to see the price of the suitable fine art photo for them to have a hint about how much it will cost them to own it. Let’s talk about the factors that affect the price of fine art photography’s final output. They are worth a try. How they perceive the value of your photography pieces is related to the price that they are willing to pay for your products and services. If you are a beginner stuck on what prices, to charge on your artwork, then this is … Is your work more like the high end or low end of the pricing structure? Society6 prints are going for about $20-50. Don't forget the comparables, though. At very least you want to price the art at a 100% markup or double what your cost of time and material was to create it. Because someone who’s looking for a Mercedes isn’t even going to look at a car priced like a Ford. This includes your canvas, brushes, the paint you used, and the time you spent (yes, your time is a cost, unless you are working for free). All of it has a bearing on the look and feel of the finished product. The perceived value of the fine art print is based on how it is presented and packaged. Lots of good advise here from others in this post. If you have a unique business within your vicinity, it will be a good opportunity to grow. Knowledge is amazing, thank you for sharing yours! If you’re selling directly (not through a gallery), you could offer special deals to make potential customers feel like they’re getting a bargain. I’ve been looking at Printful.com for this. It is through this platform where most artists are first recognized. Your email address will not be published. IF you are producing a desirable product (pretty paintings), what is a REALISTIC price that they will actually sell for? Thanking you in advance for your assistance. These costs must be spread out among the number of pieces you plan to sell on a monthly basis. Is my history of sales encouraging or not? What are your painting goals? For example, if your studio and rent together cost $1000 per month, and you plan on selling 10 prints per month, then you have $100 in costs for each print, before you ever count anything else. Learning the business of professional fine-art photography can be challenging, especially for emerging photographers. I’m definitely hap… Paper quality is hugely important to ensure longevity of the print itself, as well as how well the colours transfer, sharpness and the finish. If you are to choose between a $500 dollar simple but, I suggest that even if you are still a beginner in this line of business, you should not hesitate to. If my product was placed at any notable auction on earth, how would it fare against others who produce similar work or style? Pricing fine art photography may seem a difficult task. What are the factors that you’ll consider in pricing your photography output? Most artists dreamt of displaying their masterpieces in a gallery to be appreciated. This is applicable if fine art photography is your bread and butter. Searching for Fine Art market values? If you are mainly looking to sell prints, Fine Art America offers canvas prints, metal prints, posters, acrylic prints, and wood prints in a wide variety of sizes at competitive prices. I have always thought that the prints market is an exciting place to invest. That’s $90 per print. Since we are going to go by that idea, lets do the 7x the cost of good and charge $30.00 dollars for the print. How about the cost of getting the print made? How much do you want to make? No, you can call it a second edition so the buyer is clear what they’re getting. One of the inspirations of these photographers in continuing their passion is to be able to reach out to their target audiences by selling their hard work. Buy it on Amazon here. Thanks for supporting keeping the art industry alive and well. You can build a website where you can display all your artworks for sale. Cn you refer me to a reputable site or gallery? Confidence in pricing the photography art for beginners is quite a challenge especially for those who are still starting out to build their profile. Just like other commodities, the prices of arts depend on availability. A high quality archival giclee the same size as your original can be valued at 1/3rd of the cost of the original. Should I offer varying prices (say, for unlimited use of images versus for a singular project). You need to make back what you spent in making the art. Don’t get me wrong, I would love to sell my art prints for $100 a piece, but I need some proof that the economics work. The gallery or shop owner takes 40% commission! You made a good point that a little bit of research can go a long way in knowing the normal prices for art prints. You have come to the right place! Do I need to learn more about color or drawing or composition or…? Also, how much money to you want to make? Thanks for the great tips! Think outside the box, if your genre is all about nature, maybe you can sell your pieces in a nature-themed restaurant! Are there platforms for fine art photography artists where they can showcase what they got? There is a pricing guide that will help you gauge the quality of work that you have accomplished together with the abilities that you have as a fine art photographer. I m confused. 20 prints? The bottom line is, “how big or small a check will someone write for this artwork on a consistent basis”? You can take in your Robert Peak prints and someone will look at them and give you a value. I am grateful to all who posted here. The first way is using a cost multiplier. As an artist that is just getting into print sales, the upfront cost of the higher end prints can be staggering, especially if you don’t sell a lot of them. Pricing is really tough, but you can figure it out! Third, how does my product compare with those of many artists in the marketplace? If you have a competitor in your area, it is not necessary that you would copy their photography print pricing list. If you feel you can spend just as long on a small work as on a large one because your style changes, you may be better off pricing by what you spend on time and materials. Then multiply that number by a … A fellow artist asked me for a price for a 9×12 painting on paper that she wants me to recreate from an original and I tried to figure out cost. If you have been in the business for quite some time now, it is certain that you have already built your profile. My friend just doubles the pricing she paid to make her giclée prints and art prints. The only difference between the two is the cost of making the prints. The question was however giclee, not low-end Kinko and such. yes but you are really paying to own/look at intellectual property, the quality of paper is a scam. High quality printing is important, and so is the paper or canvas that you use. Identifying the prices for your artwork is easier if you know the target market that you will be catering to. The information contained on Digital World Beauty is intended for informational and educational purposes only. Victoria. They were all pleased with their prints . Are there quicker options to protect ones artwork? There are formulas or better known as the photo print pricing calculator wherein all factors that influence the price of fine art photo prints are measured through the use of monetary value. Where do your paintings fit in? Mr Tate what a gorgeous man you must be! Those people visiting those sites you mentioned are not your customers. I’m not sure how to go about having prints made, as far as making it profitable. Yes, you should absolutely know what your expenses are, and how much it costs per item to produce a print, because you want to be profitable, but the buyer doesn’t care about that. Do your homework by visiting galleries and studios in your area and target market(s) to see the sale prices for similar types of art. Your bank fees mean another $5 in costs. Your email address will not be published. If you are doing large sized work, find what companies carry which sizes and how easy they are to run through a press, how they handle wrinkles, being cut, smudges or scoring and so on. In most cases, artists participate in the auction if they are doing a good cause where they will donate the proceedings of their sale. Not just any artists, but look at artists who work in similar styles to you. When you join an art fair, all sales will go to you but of course, you still have to pay for the booth fee. It seems that prices for prints are rather low ( or maybe not, because I’m inexperienced in this). Additionally, you could also lose out if you charge low rates. Digital World Beauty is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees. Pay yourself a reasonable hourly wage, add the cost of materials and make that your asking price. For you to be able to know your target market, identify your genre so its easier to classify those people who can benefit from your product. My resolve has been to grow daily, improve daily and live to the fullest daily. 2: How much price of original painting in size A4? Did you charge them for printing them to or just individual prints. We often do not include high-res digital files (for consumer clients). If it costs you $50 to create an 8×10 matted and framed piece, you should easily be able to sell it for $100. When you are selling an 18”x24” piece , that is a standard size like 16×20” Etc. So how much do you charge for “art” ? You should be prepared in letting them check your profile so that they’ll have an idea that you are experienced in your field. What questions should I ask before I commit? Hope that helps! Unfortunately just by the nature of the beast, it will not be your best quality. They aren’t there to help you make a buck. The more experiences you have in this field, the more you should be able to judge your work subjectively. As a beginner, are you going to focus the pricing of your masterpiece more on its quality or on your efforts in accomplishing it? I find pricing my art (be it prints or originals) the hardest part of being an artist. Should I just have a fire sale and get rid of it? Please help me. Card stock is a different weight than standard reams of paper. Remember to shop around and get the best deal you can on printing services. What about copyright in all this? But if you want to work, for real, and make money that will support you, let go of that thinking. Do I want to take the time, money, and energy to get the prints made and sell them? If your genre suits students, you need to ensure that your pricing should just be within their affordable range. This is not always the case, if the work of a beginner artist is comparable to that of an experienced photographer then, by all means, the work can be priced based only on the quality of the final product. You don't say what kind of prints you've got, the quality of the paper, if the art is photography or painting, if they will be mounted or matted. 3. Fifth and last, am I honest enough and committed enough to dig deep and do the work? Digital Printing is the least expensive way to go. For me, the biggest question is do I want to become a businessman? Monica Mitchell People buy posters for $10. Let me know how it goes! Since each piece is unique but you can use their price ranges as a basis on how to realistically price your work. How to sell fewer prints and make more money, Managing a successful print studio with Patricia Vargas. Pricing is as much of an art as it is a science. Q: I own a series of Robert Peak signed and numbered artist prints(a complete seies of six) framed and never hung. You may need to have marketing strategies so as to attract buyers. Look at watercolors that are for sale on Etsy and see what the high, middle, and low prices are. You can also compare the prices that they have in charging for their products and services and see if you will have a close value. How many prints do you want to sell before you make that back? Whatever happens, there will be no more than 50 printed versions of that particular image across all possible sizes. This is a great question Julie. This is wrong: Required fields are marked *. I guess that I would have to be motivated to do it. Price yours to compete. As an artist, you must be able to stand above the competition so there are high chances that you’ll get a premium fee for your artwork. I am running an Etsy shop where i will be selling my watercolour art as posters. Best wishes and thanks! Why? If anyone has had great experiences with pricing their art prints, I’d love to hear about it in the comments. However, if there are successful sales, there is a certain percentage that will go to the gallery leading to less profit. Any suggestions? Giclee vs. other types? I currently print them out myself on the best photo paper I can get and sell them at a fairly low price. Pricing Digital Art. ==> Click here to SUBSCRIBE to my new channel for video-based content! By using this form you agree with the storage and handling of your data by this website. Should I price low and work my way up? My main objective here is to create a valuable resource for you with honest tech gear reviews, course recommendations, and how-to tutorials. Is that false representation? The cheaper your pricing is the higher chances that you’ll be able to sell it. If you’re a car company like Land Rover, and you’re comparing yourself to Toyota, then of course you’re going to look at it like you’re too expensive. Hope some of this adds to the mix of consideration for good decisions regarding art and it’s presentation! If you make $20 per hour, that’s about $40,000 per year. Are you trying to appear like you care what the art world thinks, or are you creating art for your buyers? Your products then become available in your storefront and along with other artists’ in the general marketplace. How much is your time worth? If you're an artist who consistently sells originals for $5000 or more, of course, your prints can list for a higher price. Hi, Are you satisfied with the list where you can sell your artwork? If my explanation is right? Click here to SUBSCRIBE to my new channel for video-based content. Then there are your costs per painting, or variable costs. As an artist that is just getting into print sales, the upfront cost of the higher end prints can be staggering, especially if … Agreed 110% with Zee. I am unsure of what the prices should be. Look in to Legal Zoom for the answers , they are great asset when it comes down advise and worth time and investment. 4. The posters are decor posters meant for bedrooms, studios, and offices, and part of the money is going to my father so he is able to catch up on his bills and pay for things like that. Cheaper, print-at-home laser/inkjet paper you get at Staples doesn’t compare in color/brightness, weight/thickness, durability and how well the paper accepts ink. Do: Be confident in standing by your price. Figure out what you like best and what you can afford. more colorful? Your email address will not be published. All you have to do is add some simple details, and the Art Price Calculator will provide you with thousands of real-world examples. It will be hard to get your art in to a gallery , unless you have an in , I would design your own prints first for exposure . Jay, In Manhattan there is an auction house called Swan Gallery in the East 30’s. The fine-art photography market has its own vocabulary, and its own methods for assessing value and price. Hi, this is an excellent tips. I have ordered several and had them drop shipped to clients. Mr Tate – god bless you! Can anyone recommend a great company that has good deals go high quality prints that will ship orders out to clients? There are a couple of ways to price digital artwork. These will be calculated on an individual painting basis. Why aren’t you considering economics in your pricing? There’s no right or wrong way to do it, as long as you are making money. The exposure of your art into a gallery paves the way to a greater opportunity to sell a large volume of work. Please note: As an Amazon Associate I earn from qualifying purchases. It takes a lot of time, effort, and patience just to accomplish a start of the art photo print. If not, why not? There are high chances that your work will sell if you are at the right bucket of clients. If the buyer sees your art as a good value at the price you’re asking, then you’re likely to sell it. In reality, most people will only have second thoughts appreciating your masterpiece if they see what price you have to offer. Test. After you know your costs and goals, find out how much it costs to buy other artists’ work. About the iGuide?Fine Art Price Guide. Don’t know how much it will be yet but I am feeling good about what I have read here. For example, if materials cost $50, you take 20 hours to make the art, and you pay yourself $20 an hour to make it, then you price the art at $450 ($20 X 20 hours + $50 cost of materials). Per square inch? Your time and effort in accomplishing the final product are priceless. I have been in printing from age 3 ( family company). Period. You, therefore, need to get the best price for your work. If you price too high, people may not buy… If you price too low, you will look cheap. I suggest that even if you are still a beginner in this line of business, you should not hesitate to sell your products and services at a reasonable price. I am printing archival prints, so very high quality and plan to make them signed and numbered 1/10 2/10 etc… this inevitably raises the worth of the prints as well. how does it become a $90 print? Consumers are usually hooked on what is in trend. Tonight I sold my first piece. It will pop right into the same size standard frame. Is mine better quality? There are different art pricing guide that aims to help photographers make a profit from their hard work. Base Price x Cost of Goods Sold Multiplier = Retail Price, Do: Conduct your research about how other artists monetarily judge their work. The selling price of anything is determined solely by what a buyer will pay for it in the competitive market. Great question Lesley. IGuide?is proud to host the online Fine Art Price Guide.The price guide is maintained by Jon R. Warren, whose price guide books have been the authority on collectibles values since 1985. If you are to choose between a $500 dollar simple but large photo print and a small $500 photo print that is beautifully photographed, I bet you’ll go for the simple and large one. Where To Sell Fine Art Photography Prints? Thanks, that’s so useful. Then all that is divided by 20 printsis equal to $90. Since you are larger than the standard 8×10 print you should charge more. Costs. I am 72 years old, been through life threatening illness, been in the art business full time for 50 years, married to the same woman for 47 years… and all of it through challenges that have defeated most of my fellow artists and businessmen. If, for example, your typical work of art measures 20 by 30 inches and your base-price is $1000, you might price a larger one measuring 40 by 50 inches at $1800 to $2500. For printing, I have used finerworks.com , you can get everything from fine art prints to prints on canvas. If someone will question you about the price of a particular photo print because its expensive, don’t be intimidated in answering it. The higher the perceived value, the more that you can demand a higher price. Just wanted to elaborate on well stated advise in successful art sales. One of the hardest things as a photographer is trying to figure out how to price your work. You need to price correctly for your market, not according to how much your rent is. Save my name, email, and website in this browser for the next time I comment. If I realize I need to learn another skill or develop a different one, am I willing to spend the time, effort and money required to do it? Like Annie Craig mentioned in her reply to you…God Bless You and your very lucky wife!?? Ok my question is what if you’re making a limited amount of prints. This method considers the prices of your original works. I often hear these on a daily basis: 1. Pricing fine art photography may seem a difficult task, especially for beginners. I think my price is fair, but have not heard from her. or places to go to to get work printed? Here’s what you need to consider. Hard questions to answer. better imagery? First, here are some common mistakes with pricing. How to Price Your Fine Art Prints Anthony Thurston, 7 years ago . I might humbly argue to look for the best quality printing that you can. Artists on a mission to discover how to price art prints will find answers here. I have a lot of old stuff. Price Your Artwork with this Formula 1. Your prints cost will be $5 each. This is one of the common ways on how you can display your photo prints for sale. Lauren, you’re thinking backwards. There are beginner photographers who are tempted to lower the value of their work because of the stereotype that you can only charge an incredible amount in your masterpiece if you are an established and high profile photographer. How did you get the calculation for $90? Not much profit though. (Hint: You’re worth more than that.). Let’s get started! Price out a few pieces at a few different levels and see which ones sell the most or which ones end up being the most profitable. Weights- paper comes in ‘pounds’ like 60, 80or 120 lb. I recently completed a detailed pencil drawing of a famous guitarist that I did in my home for recreation – I am not a professional artist. That’s the only way to do what we artists do. Especially when we are struggling to make ends meet. re-read the post with the math. Determining how to price and edition work can be particularly difficult. Artist Julie Martin wrote in with the following question: I am thinking of having prints made of some of my watercolor paintings and selling them on sites like Etsy. You will receive an average price based on the specifics you specified. Any suggestions on home printers? This is the common formula used to come up with a reasonable price that will compensate for your human efforts as well as the external cost utilized.