Found inside – Page 23218 International Market Entry and Expansion via Independent or Integrated Channels of Distribution Erin Anderson and Anne T. Coughlan ... To an economist , this is a question of vertical integration , in which the choice is between primarily captive agents ( company ... We use the marketing , international management , and economics literatures to generate a list of factors affecting the organizational ... Found inside – Page xxiii12 Global Marketing Management: Planning and Organization 346 Global ... 464 Factors Affecting Choice of Channels 464 Cost 465 Capital Requirements. Found inside – Page 234Other special factors affect these product features , however , and we will note these separately in relation to their impact . ... packaging can be used in foreign markets depends on whether the conditions affecting package choice are similar . ... Long , slow distribution channels also increase the demands on the package . Found inside – Page 369Factors. affecting. choice. of. channel. The international marketer needs a clear understanding of market characteristics and must have established ... Found insideAn investigation of factors affecting customer selection of online hotel booking channels. International Journal of Hospitality Management, 39(May), ... Found inside – Page xviiFactors affecting choice of channel . Pushing and ... Overview of channels : their contribution to efficiency and their deficiencies . ... 411 16 Marketing Communications Pervasiveness of advertising . ... 21 International Marketing Opportunities . Found inside – Page 244An investigation of factors affecting customer selection of online hotel booking channels. International Journal of Hospitality Management, 39, ... Found insideFactors affecting the choice of channels: Online vs. conventional. Journal of International Consumer Marketing, 14, 137–152. Tufekci, Z. (2008). Found inside – Page 265outlines the major classes of decisions involved in these choices by all the firms in a channel . Some of the general factors affecting the marketing channels used by firms and industries are discussed in Chapter 14 . ... He must develop some organized system for distributing his products or services to many customers scattered over a regional , national , or even international market . The basic object of ... Found inside – Page 109Meanwhile, there is a categorization for factors affecting the selection of entry ... Market size of the market is one of the key factors an international ... Found inside – Page 458An investigation of factors affecting customer selection of online hotel booking channels. International Journal of Hospitality Management, 39, 71–83. Found inside – Page 351International Journal of Research in Marketing 11 , 287-306 . Clarke , R.N. ... Competition and cooperation in marketing channel choice : theory and application . ... Factors affecting the use of market research information : A path analysis . Found inside – Page 178It may well be that a highly risk - averse management would choose to shift all foreign marketing activities to a full - function ... all the noncost factors that might merit examination is the impact of a firm's own strategic considerations on channel design . ... Clearly , a better understanding of the factors affecting the selection of foreign trading partners is necessary for more effective market - entry strategies . Found inside – Page 782... 593-94 Marketing beneficiaries , 26-27 Marketing channels choice and management of , factors affecting , 391-93 and ... international marketing , 624-25 Marketing planning , frameworks to improve , 558-64 Marketing planning and strategy ... Found inside – Page 315The use of partial least squares path modeling in international marketing. ... Important factors affecting Hong Kong consumers' choice of a travel agency ... Found inside – Page 806Manufacturer characteristics and marketing channels , 451 Manufacturers as channel captains , 458 direct marketing by , 474-75 ... defined , 6-7 development of , 9-10 environment of , see Environmental factors in marketing international , see International marketing . ... ethical questions in channel strategy , 717 facilitating agencies , 448 factors affecting channel choice , 448-53 consumer characteristics ... Found inside – Page 137Journal of the Academy of Marketing Science, 22(2), 99-113. ... An investigation of factors affecting customer selection of online hotel booking channels. Found inside – Page 175International Business, 96-97 Fred H. Maidment, Fred Maidment ... among all the noncost factors that might merit examination is the impact of a firm's own strategic considerations on channel design . ... of the factors affecting the selection of foreign trading partners is necessary for more effective market - entry strategies . Found inside – Page 339A1 , A6 . situational factors affect channel decisions in specific countries . Several of the factors influencing channel decisions are also similar between nations . The factors affecting the choice of international channels include cost , capital ... Found insideFactors affecting the choice of channels: Online vs. conventional. Journal of International Consumer Marketing, 14, 137–152. Tufekci, Z. (2008). Found inside – Page 2338th International Conference, EGOV 2009, Linz, Austria, August 31 - September 3, 2009, Proceedings Maria A. ... Factors affecting the choice of media. Found inside – Page 658... 434 435 Global carrier alliances , 502 Global channel design , 509-510 Global channels , 21 Global communications , 6 ... 374–375 diversification vs. focus , 385–386 factors affecting choice of market portfolio , 386 global market planning ... Found inside – Page 295SUMMARY Venturing into international markets is one of companies - due to their large reservoir of skilled the most important ... the help of international marketing The factors affecting the choice of an entry intermediaries who perform several export - related mode include ... A firm may production and shipping costs , and internal also piggyback on the distribution channels of an factors , such as company ... Found inside – Page 683Modelling consumer choice of distribution channels: An illustration from financial services. International Journal of Bank Marketing, 20(4), ... Found inside – Page 178International Business, 97-98 Maidment ... all the noncost factors that might merit examination is the impact of a firm's own strategic considerations on channel design . ... Clearly , a better understanding of the factors affecting the selection of foreign trading partners is necessary for more effective market - entry strategies . Found inside – Page I-14... UNIT IV MARKETING DECISIONS RELATED TO PRICING AND DISTRIBUTION 7 PRICING ... distribution channels ◇ Factors affecting choice of distribution channel ... Found inside – Page 452purchase , domestic 250-4 push / pull factors 340–1 , 390–1 quality 218 Quelch , J.A. 393 report preparation ... 319–26 factors affecting 296–303 image 310-12 policy 303-6 positioning 313–19 product offer attributes 294 benefits 294 marketing ... marketing 229–30 relationship marketing 361-6 building 333-4 customer 366 employee 366 foreign market channels ... choice of strategy 190-1 failure 209-11 future 211 generic strategies 189-90 geographic development 200–1 global 202 ... Found inside – Page 436Factors Affecting Choice of Channels The international marketer needs a clear understanding of market characteristics and must have established operating policies before beginning the selection of channel middlemen . The following points ... Found inside – Page 135Liu, J. N. K. and Zhang, E. Y. (2014) "An investigation of factors affecting customer selection of online hotel booking channels", International Journal of ... Found inside – Page 153Nirmalya Kumar , and Louis W. Stern ( 2001 ) , “ Examining the Impact Destructive Acts in Marketing Channel ... Individual - to - Firm , and Firm - to - Firm Relationships in Commerce , ” International Journal of Research in Marketing , 13 ( 1 ) , 53–72 . ... Shiv , Baba , Julie A. Edell , and John W. Payne ( 1997 ) , “ Factors Affecting the Impact of Negatively and Positively ... Detecting Bias in Meta - Analysis : Guidelines on Choice of Axis , ” Journal of Clinical Epidemiology , 54 , 1046–1055 . Found inside – Page 66International Journal of Research in Marketing 17, 55–78 (2000) Devaraj, S., ... and retailer factors affecting Internet, catalog, and store shopping. Eight Success Factors in New Online Retailing Best Practices in New Online Retailing Risks and Benefits of New Online Retailing Target Groups Top management in the retailing and consumer goods industries Teachers and students in marketing ... Found inside – Page 245These internal and external factors affecting the pricing decisions can be ... differences in distribution channels and intermediary mark ups building the ... Found inside – Page 188THE INTERNATIONAL MARKETPLACE China's Huge Consumer Market China's population ... of Chinese and International Brands and Factors Affecting Their Choice," ... Found inside – Page 364Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference Mary Conway Dato-on. FACTORS AFFECTING CHOICE OF INFORMATIONAL VS. Found inside – Page 203Retrieved Oct. 27 , 2002 , from http://cyberatlas.internet.com/markets/retailing article / 0,1323,6061_901171.html . Quelch , J. A. ... The Intemet and international marketing . ... Factors affecting the choice of channels : Online vs. conventional . Found inside – Page 430... 334–6 influencing factors inherent in commercial database, ... for choices in international, 362 specification of, 334 direct marketing advertising, ... Found inside – Page 290Factors affecting the choice of channels: Online vs. conventional. Journal of International Consumer Marketing, 14(2/3), 137-152. Varshney, U. (2002). Found inside – Page 232FACTORS. AFFECTING. CHOICE. OF. DISTRIBUTION. CHANNEL. Selection of distribution channel in international marketing is a complex process, ... Found inside – Page 252TABLE 7.1 Factors Affecting Choice between Concentration and Diversification Strategies Factor Diversification ... impact of satellite channels on advertising in Europe , where ads for a product now reach most of the West European market . Found insideThere is a complex variety of other factors affecting companies and the way that customers perceive them: the choice of partners, channels and operating ... Found inside – Page 384Today, as part of the Deutsche Post DHL Group, DHL is the global market leader in the ... FACTORS INFLUENCING CHANNEL STRUCTURE With rare exceptions, ... Found inside – Page 204Modelling consumer choice of distribution channels: An illustration from financial services. International Journal of Bank Marketing, 20(4), ... Found inside – Page 154... international trade inservices, health policy, and environmental issues. ... (2007) have identified the factors influencing the patient's choice of a ... Found inside – Page 725Mas-Ruiz, F. Ruiz-Conde, E. and Calderon-Martinez, A. (2018) Strategic group influence on entry mode choices in foreign markets, International Business ... Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. Found inside – Page 268Channel Marketing theories indicate that a firm's decision to adopt and ... (2005) have studied the factors influencing the retailers' decisions to ... Found inside – Page 231The third industry characteristic affecting establishment mode choice is an industry's technological and advertising intensity. Scholars exploring this area ... International journal of international Consumer Marketing, 14 ( 2/3 ), 99-113 Page 452purchase domestic. Understanding of market characteristics and must have established... found inside – Page...... Have established... found inside – Page 244An investigation of factors affecting choice of distribution channels also increase the on... 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