The Drum Network Tricks of the marketing trade. “Now is a great time to engage with physicians on protocols. During the COVID-19 pandemic when gathering in person is not possible, pivoting to virtual events can keep brands top of mind, audiences engaged, and can help generate new leads. Only 12% of European medical device companies use virtual meeting technologies. Psychological science tells us that social context, interpersonal relationship, and emotional well-being are important to student learning. If you don’t have it already. It would behoove us to get ready.”. If you don’t already, make people’s schedules and/or meeting availability visible so team members can see when they might be able to reach out spontaneously, as well as participate in scheduled meetings. “Over the past 10 years we’ve had to develop ways of doing training remotely across the whole country,” said Otterlei. Parliament is taking its first steps to return to work some 15 committees crucial to the oversight of the Covid-19 lockdown. If you have participants joining from multiple time zones, consider having an east coast lunch block and a west coast lunch block to ensure that everyone can get meals in. We are happy to be a thought partner or support through this process. State and local officials can slow the spread of COVID-19 by avoiding meetings that bring many people into congregate settings. To slow the spread and keep us safe, public health experts recommend that people avoid being in groups of 10 or more. They need to have audio, and possibly video.” Bill Gates, “Content is King,” 1996, “A couple of weeks ago we trained 600 providers in one day.” Ethan Otterlei, Zipnosis, “We’re seeing expanded use of reps delivering asynchronous content to physician clients through VidScrip,” said Brownlee. For device companies, this means they may need to help deliver a large bolus of training to HCPs in a short time to help them kick off the “new normal” after the crisis. Top COVID-19-related initiatives from one medical device firm: Device companies agreed that downtime associated with the virus presents opportunities for tackling important projects that had been postponed (“never let a crisis go to waste”). However, given the severity of the public health situation the Charity Commission for Northern Ireland has issued guidance to allow charities to postpone or hold meetings digitally during the coronavirus outbreak. Many of your organizations already have team members working remotely or who are traveling for work and dial in by phone or through video conferencing without using a webcam. These instances could be especially troubling for support group meetings. See this example for how you might schedule 4+ hours of content in one day: While you should certainly aim to plan for every possible outcome during your virtual meeting, something will likely go wrong. They dislike long lectures and one-way communication. But it’s clear that virtual events will remain a large part of the meetings industry even after the Covid-19 crisis has passed. Will you use instant messaging like Zoom, GChat or Slack to keep in touch? Takeaways from the Medical Alley Association’s virtual roundtable with medical device and telehealth company participants. Undeterred by the unprecedented health crisis, the Commercial Customs Operations Advisory … “With COVID-19, a couple weeks ago we had one system in Texas that needed to add 600 providers and we trained them all in one day.”. Here's what you ...[+] need to know. How government will regulate telehealth after the crisis remains an open question. Establish norms and make sure your teams know them. “A lot of us are probably unprepared for the flood of cases that may come down the pike… It would behoove us to get ready.” Ahmed Elmouelhi, AtiCure, “Making delivery of such information more efficient could be very important when you think of burden on the health system,” he said. Students and teachers engage in virtual-only classes, activities, and events. Please note that charitable companies must follow … Will you have one person or department available to address concerns or should staff try to triage on their own? Published 7 April 2020 Last updated 8 January 2021 — see all updates Be transparent with what you put on your calendar and be sure to list work blocks, team meetings and collaboration time. How to engage and retain your employees during Covid. However, ACC.20/WCC Virtual Meeting continues to release cutting edge science and practice changing updates for cardiovascular professionals on demand and free through June 2020. Across the US and the world, educators, businesses and communities are making daily shifts in operations in response to the rapid spread of COVID-19. Pursue virtual group events, gatherings, or meetings, if possible, and promote social distancing of at least 6 feet between people if … Virtual meetings allow effective illustrations. EMA held a virtual press briefing explaining its efforts to expedite the development and approval of COVID-19 treatments and vaccines, its role in ensuring the continued availability of crucial medicines in the EU during the pandemic, and its publication of reliable information for patients and healthcare professionals. On April 7, 2020, the Medical Alley Association hosted a virtual roundtable to explore how the COVID-19 pandemic is impacting medical device company engagement with HCPs and what the future could be like after the crisis. The Medical Alley Association makes no representations, guarantees, or warranties as to the accuracy, completeness, currency, or suitability of the COVID-19 related information provided by the Medical Alley Association on its website, in newsletters, or in any other communications. As virtual platform use started to grow with the onset of the COVID-19 pandemic, many people experienced instances of intruders joining meetings uninvited and exhibiting disruptive behavior. Vidscrip is able to deliver these videos to patients at appropriate moments of care, e.g., the night before, or in the days following, a surgery. But when COVID-19 caused organizers to cancel a series of local chemistry meetings across Canada—called Inorganic Discussion Weekends—and offer a virtual alternative, she signed up to give a … Use this as an opportunity to get more intentionally transparent about calendars. The roundtable included John Brownlee, CEO of VidScrip, and Ethan Otterlei, director of strategic sales for Zipnosis. Across the US and the world, educators, businesses and communities are making daily shifts in operations in response to the rapid spread of COVID-19. Virtual meetings help associations conduct business when not all members can be physically present. Their virtual care model allows patients to be treated through an online adaptive interview using video and phone technology. . Device companies should prepare for a future in which their reps may be called upon to deliver more value to busy HCPs through shorter synchronous engagements (e.g., by offering faster HCP access to relevant digitized content) or asynchronously. Virtual Events During COVID-19: Untapped Opportunity May 15, 2020 12:54 pm Research Services By Christine Pelosi, Information Specialist, 4A’s Research, [email protected] , using exclusive survey data from Researchscape . The most important thing managers can do to engage workers are personal meetings. Do team members have flexibility to work outside of those hours? Indeed, some in the industry say once businesses realize the benefits of virtual meetings, they may continue to use them long after the COVID-19 crisis passes. The rapid evolution in how scientific meetings are conducted may have long-term benefits. Guidance to help with running your charity during the coronavirus (COVID-19) outbreak. Here are some tips and resources to go virtual that apply to everything from 1:1 meetings to small team meetings to convenings with hundreds of participants: Pay close attention to best practices for adult learning, Let adults know how they will be expected to participate (e.g., “I’ll be looking to hear from [NAME or GROUP]” or “I’ll be asking for 3–4 volunteers to share out their thoughts”). Use breakout rooms to split participants into … Medical device and telehealth participants were both bracing for a surge in post-pandemic procedures. Good meetings are good meetings, whether you run them in person or virtually. T he COVID-19 pandemic, however, forced most companies to abandon in-person 2020 annual shareholder meetings in favor of a virtual format. Take advantage of available training (both live and asynchronous online) and engage team members in small groups to practice their skills. Video Conferencing Keeps Dispersed Teams … When you’re in a brick and mortar office, lots of culture and connections happen in informal settings: a quick chat before a meeting starts, a conversation about your weekend in the kitchen area or a passing hello in the hallway. Benefits of Virtual Meetings. Through Service BC, people can set up a representation of their BC Services Card on their mobile device by following a few simple steps. There are Rotary clubs in 140 different countries. We are happy to be a thought partner or support through this process. There’s a bit of confusion over the notice requirements for electronic meetings. Following social distancing recommendations, many organizations have shifted their in-person conferences to virtual meetings. All rights reserved. General feedback on strategies and tactics for optimizing downtime included: Device companies are also using rep downtime to conduct advanced sales training. Sign up to receive featured blog posts and publications, and stay in the loop on announcements and upcoming events. Gatherings, visitors, and field trips. Zoom Rooms is the original software-based conference room solution used around the world in board, conference, huddle, and training rooms, as well as executive offices and classrooms. Make sure that all of your team members have access to reliable, high-speed internet. While reliance on virtual annual meetings of shareholders has increased in the past few years, the COVID-19 pandemic exponentially increased usage during the 2020 proxy season as a matter of necessity. “This could allow for more meaningful, less repetitive, conversations when you are synchronous with them.”. As Brownlee pointed out, helping providers make optimal use of asynchronous tools in this manner builds equity for sales reps. Vidscrip works with some device companies to offer Vidscrip services to their provider clients at no charge as an extension of these companies’ support for specific surgical procedures. When appropriate, patients are referred to in-person care via the platform’s advanced routing capabilities. Zoom has higher-priced plans for large businesses. Biden team members fear that meeting Trump officials in person during a pandemic in which the president and his aides have repeatedly flouted safety guidelines could be hazardous to … This only occurred 20% of the time after interactions HCPs judged to be of poor quality. Turn on the video during your virtual calls. Many companies around the world have risen to the occasion, acting swiftly to safeguard employees and migrate to a new way of working that even the most extreme business-continuity plans hadn’t envisioned. Education First was founded intentionally as a virtual organization more than a decade ago. During COVID-19, this could include how the organization will address safety concerns and basic operational needs, as well as how to ensure you are giving accurate and timely information and instructions for those individuals and communities that need it. Corporate Wellness Benefits are a Decisive Factor for Employees During COVID. During the COVID-19 pandemic, for example, a large portion of Londoners began to work from home. Ramping up better virtual and asynchronous engagement capabilities would also put device companies in a better position to deal with tightened restrictions to hospital and OR access that may remain in place after the crisis. It doesn’t take long for team members to become comfortable using these new platforms if you take some time to think through the logistics and make sure they are set up for success. What about non-urgent issues? “They can deliver this via a text message that gets their face and their voice in front of that provider.”. At first, we recommend that all team members get in the habit of joining video meetings 5-10 min early (or take the first 5 minutes of the agenda) to make sure that your conferencing software program, wifi connection, headset or, other audio, video, and computer microphone are working properly before the start of the meeting. With sales and support people grounded due to the COVID-19 pandemic, medical device companies are scrambling for solutions to keep teams productive and motivated during the crisis. All rights reserved | 4150 Olson Memorial Hwy, Suite 430, Golden Valley, MN 55422 | 952.542.3077, “Project Rebound” — cross-functional “Tiger Teams” prepping for future surge in demand, Tackling strategic projects that may have been postponed (“never a better time”), Cross-functional strategic planning — “What will our market look like in five years?”, Moving from quarterly to monthly goals and planning — to avoid getting “loose and sloppy”, Collaboration with physicians who have downtime, Beefing up virtual meeting and asynchronous information delivery capacity and content for physicians. In rep interactions HCPs judged worthwhile, HPCs saved information or shared it with a colleague 60% of the time. Host a video call with the team using break-out rooms, polling and annotate functions make the meeting more interactive. The biggest engagement threat in virtual meetings is allowing team members to unconsciously take the role of observer. Getty Images. He noted that his company is responsible for many types of concomitant procedures and being able to follow up with the patients post-operatively is a huge benefit. ICCR and the Shareholder Rights Group responded by releasing the following set of 9 best practices to ensure that 2020 virtual corporate annual general meetings do not deprive shareholders of their basic rights. Founded in 1984, the Medical Alley Association supports and advances the global leadership of Medical Alley’s healthcare industry, and its connectivity around the world. And while online events like webinars existed before COVID-19, virtual conferences further present benefits and challenges to navigate for attendees. By Jenny Stanley-19 October 2020 12:00pm. “If you can condense, through some smart methodology, a very long communication into top takeaways without a lot of video editing or other effort, that could really have an important part to play,” said Elmouelhi. present and an active listener—encourage team members to use their video to, Actively discourage multi-tasking while on video or conference calls. Amid Coronavirus Fears, Startups Rethink the Virtual Conference As more gatherings get shut down due to Covid-19, a new group of companies are trying to re-create the experience online. Brownlee and Otterlei both described rapid pandemic-related changes in the telehealth space. to uphold a positive and upbeat attitude about the fact that you’ve gone virtual. Share your meeting successes; Events Cancelled Due to Coronavirus and COVID19. During the COVID-19 pandemic, people may wish to access more services online instead of in person. So, as you plan your post-COVID-19 events, look at how you can incorporate sustainability into your events. Dear AAN Members and Annual Meeting Registrants, Due to the global COVID-19 (Coronavirus) pandemic, the American Academy of Neurology announced March 13, 2020, that it has no choice but to make the necessary decision to cancel the AAN’s Annual Meeting originally scheduled for April 25–May 1, 2020, in Toronto. Adults also appreciate efficiency and knowing when to move on. Learners must transfer that new information into long-term storage within that time frame or risk losing it. Having the right technology that allows for communication and collaboration, and training your team on how to use it, is critical to working successfully in a virtual environment. Many of the rules blocking the advancement of telehealth technologies have been removed in connection with COVID-19. Let’s‌ ‌‌Not ‌Go‌ ‌Back‌ ‌to‌ ‌”Normal”,‌ ‌Let’s‌ ‌Re-Build:‌ ‌A‌ ‌Call‌ ‌for‌ ‌Representation‌ ‌and‌‌ Equity‌. “The benefit is everyone shows up on time, which is … We will elevate Medical Alley as The Global Epicenter of Health Innovation and Care™. Over 70% of healthcare providers (HCPs) use telemedicine tools for clinician guidance or education, patient interactions such as e-visits, remote patient monitoring, or information sharing through patient portals. Learn more. So they are adjusting to meetings at CES the same way they’ve adjusted to meetings during the pandemic, by going virtual. “If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. The Food and Drug Administration hosted a virtual open meeting to discuss Pfizer-BioNTech COVID-19 vaccine and Emergency Use Authorization (EUA). When your team shifts to fully remote work, there can be a temptation to slow down or relax on the norms that usually guide your workspace. Some members even suggested continuing to … They require in-person, face-to-face communication. In a virtual environment, it can be easy to get overwhelmed by the technology. Virtual/at-home only. The open meetings law remains in effect during the COVID-19 state of emergency. Many organizations are opting to transition to a virtual environment or to host convenings virtually. for staff. Now more than ever you’ll want to build connection and reduce social isolation by using those webcams and seeing each other’s faces and home workspaces. Our own studies have shown that there’s a 70% reduction in case cancellations when patients receive VidScrips prior to their procedure.”. Local authorities in England have been handed new powers to hold public meetings virtually by using video or telephone conferencing technology from Saturday (4 April 2020). Remote work is vital to keeping air pollution to a minimum. The American College of Cardiology decided to cancel ACC.20/WCC due to COVID-19, which was scheduled to take place March 28-30 in Chicago. March 13, 2020. To prevent that, make sure to think through the basics, and to clearly communicate them to your staff. This will help others identify when they can snag time with you and when you need uninterrupted work time. We promise to keep our emails to 1-2 a month. Whiteboard features enable drawing and typing on the screen to enable sketch type illustrations of ideas and capture of notes. We have always been virtual, and we work hard to build a thriving culture and workplace without sharing office space. When you’re not sharing office space, it’s more complicated to know who is working and when. Using that can help minimize meetings that are accidentally scheduled before or after your set business hours. We’re working with cath lab teams to improve cost, quality, and outcomes when we get to the other end of COVID-19.” Linda Lonn, Osprey Medical, “There’s a large spectrum in terms of the way people take in information,” said Ahmed Elmouelhi, vice president of product marketing and strategy at AtriCure. With sales and support people grounded due to the COVID-19 pandemic, medical device companies are scrambling for solutions to keep teams productive and motivated during the crisis. Please do not hesitate to reach out if we can help in any way, and please let us know if you have resources you’d share with others. It doesn’t take long for team members to become comfortable using these new platforms if you take some time to think through the logistics and make sure they are set up for success. “I think a lot of us are probably unprepared for the flood of cases that may come down the pike,” said Elmouelhi. That’s one extreme.”. Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, chat, and webinars across mobile, desktop, and room systems. Consider different time zones and working needs when you establish these. MAA delivers the collective influence, intelligence and interactions that support Medical Alley. Rethink Education: How are Some States Turning the Challenge of Covid-19 into an Opportunity? “Right now, providers are facing enormous challenges in responding to patient questions — for example, around cancelled procedures and patients’ level of risk — and they’re having to do it with reduced staff,” said Brownlee. Encourage your team members to use Outlook or Google Calendars more than usual to detail their workdays. “We could help providers come up with their own methodologies and follow-up calendars in a more widespread fashion that’s customizable to each hospital so we’re not dictating a particular regimen. 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