05.It is illegal to lease a car or an apartment in your name for someone else who otherwise would not qualify but it is an ethical thing to do if it is going to help them succeed in life.. All of the following are true of the causes of ethical conflict EXCEPT Many employees utilize the same ethical standards at work and at home. Marketing professionals with a backbone reap great rewards, including a solid career with the potential for advancement. Like all of the examples above, ethical marketing lies at the heart of Farmer Direct’s operations. If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice A. AACSB: Ethical understanding and reasoning 9) A common criticism of the marketing system is that intermediaries _____. Ethics in advertising is regulated by the U.S. Federal Trade Commission, or FTC. b. counselors must correct misrepresentations of their qualifications if they learn about such … The following are all strengths of ethical egoism EXCEPT. pirating movies. Principle 7 – Advertisers should follow federal, state and local advertising laws, and cooperate with industry self-regulatory programs for the resolution of advertising practices. All of the following are costs which companies incur from ethical wrongdoing except government fines. It may be ethical if the customers allow it. It can also be defined as the written and unwritten codes of principles and values, determined by an organization’s culture, that govern decisions and actions within that organization. All of the following are examples of unethical communication practices except a from COM 13 at Open Uni. Ethical actions always increase someone’s creativity without destroying, limiting, or diminishing anyone’s creativity. Companies may include disclosures but how many customers actually read them? To an outsider, this often feels like a world full of beauty and ugliness in equal proportions – messy, flashy, exotic and sometimes even scary. Want a preview of what you'll be getting? Ethics tends to focus on the individual or marketing group decision, while social responsibility takes into consideration the total effect of marketing practices on society. LO: 16-1: Define sustainable marketing and discuss its importance. Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer. Each of the following techniques was used by Gemstar TV Guide International in its accounting fraud except for: A. The first mission of the IAE is to educate industry professionals about the importance of truthful, ethical advertising. T 2. 3. Legal and disciplinary frameworks provide ALL of the following EXCEPT which ONE? Which of the following best describes ethics? This open display of genuine ethics can make or break a company in modern times helping to show consumers how they want to make the world better by not only providing great products, but by also being a great member of society. This goes with the company’s need to act sustainably. an ethical issue . Normative business ethics takes into account the _____ realities outside the legal realm in the form of industry standards. Online Ads Work Like Magazine Ads – Online Advertising, Twitter Starting to Share New Promoted Video Feature with Brands, Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon, Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship, Online Reputation Management 101: What Businesses Need to Know [Infographic], Vacationing the Social Media Way [Infographic], How Social Media Changed The Ad Game [Infographic], Should You Build a Mobile App or Mobile Website? [Infographic]. In order to foster an ethical and socially responsible behavior pattern among marketers while achieving company objectives, special care must be taken to monitor trends and shifts in society’s values and beliefs. MDG Advertising’s creative marketing portfolio. The overwhelming message is that respect for the consumer will result in respect for the industry. 3rd May 2017 Marketing Reference this Share this: Facebook Twitter Reddit LinkedIn WhatsApp Introduction . Advertisers are often so engrossed with the nitty-gritty of the profession and dealing with as well as outsmarting competition, that they are unable to observe and comprehend this phenomenon. The use of ethical advertising is one sure way for companies to show they value the needs of their customers. 3. A. Stating that moral propositions are no different from empirical propositions. For advertising critics another serious problem is that, "the long standing notion of separation between advertising and editorial/creative sides of media is rapidly crumbling" and advertising is increasingly hard to tell apart from news, information or entertainment. Rather than giving the less fortunate money, Toms gives them something they can use that will be of longer-term benefit to the people they are trying to help. Focus on the Truth Above all, ethical advertising focuses on the truth. misredeeming coupons. Created cookie jar reserves of advertising revenue to smooth net income B. All of the following are general categories of ethical principles used to justify decisions and actions except: a. self-serving principles b. concern for others principles c. balancing interests principles d. means-adverse principles Answer: Choices and judgments about acceptable standards of conduct that guide the behavior of individuals and groups 2. Like this article? d. All of the above can be used. Which of the following are ethical issues that managers encounter with the use of technology in the workplace. You must always respect the confidentiality of your patients/clients. The popularity of social media and word-of-mouth marketing raises questions about the credibility of content. a. By Brady Rothschild, Mars Hil University Intern. Gravity. A) are too few in number B) mark up prices beyond the value of their services C) provide only essential services D) undervalue their service costs Extra care must be used when advertising to children and other vulnerable audiences to avoid misleading or mistreating them. Answer: (False) 36. Consumers need reliable and scientific information to make wise decisions regarding health products and service. Write. Companies need to show they care about the community and the success of the community around them; it is part of their duty to care about those around them and help support those buying their products. Advertisers must be transparent about whether bloggers are expressing their own opinions or are being compensated by a brand. Standards of Conduct, Performance and Ethics (“the Standards”) Your duties as a Member of The Society of Sports Therapists The standards of conduct, performance and ethics you must keep to: 1. We're committed to delivering exceptional and measurable results. We have a natural inclination to be self-interested. Flashcards. By acting ethically, companies can foster this desire to connect with the company and in turn make a difference. The concept of ethics is universally applicable and all organisations are expected to follow ethical marketing practices. Ethics is a very significant area for society and business. Principle 5 – Advertisers should treat consumers fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service advertised. Practice Sheet #3: Ethical Questions that Arise from the Scenario For each scenario, identify one or more ethical questions. O administrative costs such as legal and investigative costs incurred by the company. submitting insurance claims. Following ethical practices is important for many reasons and a major selling point to many of today’s consumers. There must also be full disclosure regarding the authenticity of comments on Facebook, Twitter and other social media platforms. Companies need to show they have morals when advertising to consumers, because that makes consumers’ feel like the company cares about what they need. In response, the Institute for Advertising Ethics (IAE) was created to inspire advertising, public relations and marketing communications professionals to practice the highest personal ethics in the creation and distribution of commercial information to consumers. The only constant is the need for transparency. Political campaigners like to focus on the ethical shortcomings of business, while businesses poke fun at the ethical shortcomings of political leaders. Human beings create a number of different worlds. 04.It can be illegal not to fulfill a contract, but it might be ethical for any number of logical reasons. Ethical advertising evens the playing field for the consumer by giving them the information they need to make an informed decision on what products to buy and how these products will enhance their lives--whether they need the product or they just want that product. All of the following are reasons why it is seldom in the best interest of a policyholder to replace a life insurance policy with a new one except A. most of the first-year premium is swallowed up in commission B. replacement policies are never in the best interest of the policyowner C. the premium is higher because the insured is older Millennials have a need to feel part of a larger community, and feel like they are making a difference. Ethical Questions that Arise from the Scenario Your classmate asks to see your homework because they didn’t finish theirs. Taking the time to discuss and resolve ethical dilemmas is essential to practicing the highest ethical standards. All of the following are examples of unethical marketing practices EXCEPT: Targeting vulnerable consumers, such as children Using scare tactics in your advertising Duty (Deontological) Ethics The most primitive ethical systems seem to be based on a system of obligations. Consumer Laws, Agencies, and Strategies True-False T 1. An effective means of challenging serious wrong-doing B. Deterrents to bad practice through punishment and censure HOW ETHICAL ISSUES ARISE IN ADVERTISING An advertisement of Nestle India Ltd (Maggie healthy soup) claimed that “Happy Heart” “Healthy Soup”. The advertiser may feel that this is ethical, but the consumer, the Government and the Advertising Standard Council of India may not feel so. The Golden Rule: do unto others as you would have them do unto you. production scheduling . c. The categorical imperative: rules or laws should only be used that would apply to everyone at all times. Global population growth b. less visible costs from customer defections. All of the following are significant issues in cigarette advertising except: Its aim at less-developed countries. _____ considers the public consequences of organizational buying. The Federal Trade Commission, Better Business Bureau and Food & Drug Administration are just a few of the regulatory bodies that advertisers can look to for guidance regarding ethical practices. A conceptual framework of general and specific objectives for marketing strategies is developed following a quality of life approach that leads companies to adopt socially responsible approaches. Test. Ethics of advertising include focusing on the truth, providing evidence for claims, and disclosing all affiliations in advertising. Sometimes exaggerating the ad becomes necessary to prove the benefit of the product. Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer. Answer: 2) The liability of a sole trader is: Answer: unlimited 3) One of the most important single element for the prospective franchisee is to. Including a moral stance within their advertising gives consumers information about what companies they want to support and which ones from whom they'd rather withhold their money. Marketers have faced ethics challenges in how claims are made in advertising, while supply chain managers have encountered dilemmas in dealing ethically with vendors. Week 2 Quiz - Advertising Ethics, Codes of Practice, Offensive Ads. buying counterfeit products. If ethics is defined as moral principles that guide a behavior or activity, ethical standards for advertising would seem to imply a set of guidelines. Ethics is the branch of philosophy that deals with morality and how it shapes behavior. ethical dilemmas normative ethics ethical relativisms instrumental values terminal values Instrumental values Samantha, manager at ABC International, is facing situations and predicaments in which there is not an optimal or desired choice to be made between two options, neither of which solves her issue or delivers an opportunity that is ethical. One way to ensure sustainability is hiring local employees when possible rather than outsourcing production to other people in other countries. The industry under the greatest attack for its marketing and advertising practices is: Cigarettes. Once you have defined your ethical code, the next step is working it into your day-to-day activities. 2. While the industry has long been committed to the highest standards of truth and accuracy, professionals must further enhance their advertising ethics in order to build and maintain consumer trust. These were not created just because of salespeople. Integrating Ethical Practices into your Workflow. The main consideration behind all advertising should be what is best for the consumer, and this will lead to the best plan of action. People, especially millennials, are eager to make a difference in the world around them. STUDY. Significant others. Following the successful celebrity endorsement of Georgia Baked Chicken, the company decided to run an advertising campaign with supposedly real customers. Test bank Questions and Answers of Chapter 3: Regulation and Ethics of Advertising By doing the right thing, brands are acting in a responsible manner towards the community and the customers they are working for. Multiple Choice. B. Business ethics, also called corporate ethics, is a form of applied ethics or professional ethics that examines the ethical and moral principles and problems that arise in a business environment. They cover all kinds of promotional communications, depending where the advert or promotion will appear. By being open with their intentions, they are showing others they have nothing to hide and that they genuinely care for those who are buying the products they provide. As we continue to blur the line between commercial communications and editorial content, consumers are increasingly being misled and treated unethically. Making ethical decisions . The move toward individual marketing mirrors the trend in consumer concentration strategy.

Modern marketing may involve the producer or marketer to satisfy the needs and wants of the customers by conduction exchanges and creating values where efforts are made by both the individual as well as the organizations except production scheduling. All of the following diagnostic tests and procedures are now infrequently performed in clinical practice except: a. Hysterosalpingogram b. Answer to Ethical issues in advertising include all of the following, except? According to Mary Gentile from Giving Voice to Values, all of the following are examples of pillars that help us make ethical choices EXCEPT: A. treat values conflicts as normal B. play to personal strengths C. anticipate rationalizations for unethical behavior D. be empathetic in your decision-making Introduced by G.E. Political. The advertising industry has also created an exceptional self-regulatory program called the National Advertising Review Council (NARC) that covers both adult and children’s advertising. Companies emphasizing _____ are developing "green marketing" programmes that develop ecologically safer products, recyclable and biodegradable packaging, more energy-efficient operations, and better pollution controls. View MDG Advertising’s creative marketing portfolio. | © The Goss Agency, Snapchat Explores Audience-Targeted Advertising. Toms made this commitment to help the global community and as a result, have created a sense of global community around their brand. All of the following criteria can be used in ethical reasoning except a. moral reasoning must be logical. Share on facebook. All of the following are reasons for the increasing use of ethical and sustainable sourcing practices EXCEPT: a. Question 1 . The explosion of new media, new technologies, and new opportunities is transforming the marketing and advertising landscape and revolutionizing the way the industry conducts business. A. Companies need to stay honest with their intentions, show that they genuinely care about the consumer, and perform responsibly towards all stakeholders. By sharing this vision, they are helping people to understand the thought process behind their decision making and how the company feels their products or services will be of benefit to people without using false advertising to entice people into buying the product. With the growth of big data, the ethics of such practices are a growing source of debate. Increasing environmental awareness c. Legislation requiring corporate ethical and sustainable sourcing d. Consumers’ desires for better corporate responsibility ANS: C 2. Share on Facebook Share on twitter. There are 2 advertising codes of practice that describe how businesses should advertise. The boundaries between advertising and programming are becoming blurred. The Code of Ethics for Professional Accountants is divided into three parts. costs associated with higher employee turnover. D. It is efficient. Which of the following ethical precepts can be used in media? Without these guidelines, our research will suffer. This shows that the customer is protected by a company that is behaving in a way that makes a difference to the community they work in. Practice Sheet #3: Ethical Questions that Arise from the Scenario For each scenario, identify one or more ethical questions. The Golden Mean: finding a middle way is better than an extreme. Companies retain cookies and maintain records for marketing purposes. c. ethical standards used in a person’s reasoning should be consistent. What harm can it cause to you or others? But the high road is not always the easiest path to take. Moreover, more importantly, people could suffer. 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